陈程、柴改英、雅各布主编的《跨文化商务礼仪体验教程(学生用书)》通过项目主导、任务执行、移动课堂、情景模拟等教学形式引导学生在不同商务环节进行角色扮演，构建逼真的跨文化商务环境，互相成为对方的学习环境和资源，在体验中自主学习。融合多元文化背景，使中国学生与外国学生相互协作，设置模拟谈判、会议、面试等各个跨文化商务场景，以比较义化差异，分析文化根源，共同探讨解决方案。这在日趋国际化的中国高校中具有可行性，在浙江工商大学商务英语教学改革中已取得阶段性成果。通过跨文化的真实环境体验和任务趋导，学生自主提高商务礼仪交际能力和跨文化意识，这是今后适用于任何文化场景的“授之以渔”式的教学模式。
本教材编写的理论基础是“多元”跨文化场景，而非“统一”的国际化标准。这与中国目前真实的国际贸易文化现状和全球多元文化发展趋势相符。

Unit 1 Business Wear
Part I Appropriate Business Wear
Part ⅡA Fine Business Makeup
Part Ⅲ A Casual Business Wear
Part IV Multicultural Etiquette in Business Dressing
Unit 2 Business Card Etiquette
Part I Design a Personal Business Card
Part Ⅱ Exchang Business Cards Politely
Part Ⅲ Give and Receive Business Cards
Part Ⅳ Multicultural Etiquette in Business Card
Unit 3 Job Interview
Part I Prepare for an Interview Well
Part Ⅱ Answer Interview Questions Properly
Part Ⅲ Hold Correct Attitudes in Job Interviews
Part IV Multicultural Etiquette in Job Interview
Unit 4 Conference Etiquette
Part I Run a Meeting Successfully
Part II Take Meeting Minutes
Part Ⅲ Make a Business PPT Presentation
Part Ⅳ Multicultural Etiquette in Business Presentation
Unit 5 Negotiation Etiquette
Part I Negotiate with a Business Partner
Part II Win a Negotiation Opening
Part Ⅲ Win Your Client’S Heart
Part Ⅳ Multicultural Preferences to Business Negotiation
Unit 6 Telephone Etiquette
Part I Receive and Makc Calls Properly
Part 1I Makc fl Telephone Memo
Part Ⅲ Handle Angry Customers
Part Ⅳ Telecommunication with Cultural Influence
Unit 7 E-mail Etiquette
Part I Express Yourself Appropriately in E-mails
Part II Write a Formal E．mail
Part Ⅲ Write an Effective E．mail
Part Ⅳ E-mail Etiquette in Different Countries
Unit 8 Table Etiquette
Part T Take Business Dining Seats
Part Ⅱ Act at Business Dining Table
Part Ⅲ Establish Busincss in Dinner
Part Ⅳ Multicultural Etiquette in Business Dining
Unit 9 Business Gift Etiquette
Part I When to Give Business Gifts and Whom to
Givc Thcm to
Part Ⅱ Give Gifts in Business Context
Part Ⅲ Win Busincss by Gifts
Part Ⅳ Multicultural Etiquette in Busincss Gift
Unit 10 Business Public Etiq uette
Part I Take Seats in Busincss Car
Part Ⅱ Take Elevator in Busincss
Part Ⅲ Survive in Officc Lifc
Part IV Multicultural Etiquette in Public Body Language