这是一本经济管理的专业英语教程。本书在选材时从考研、撰写论文、实际工作这三方面进行考虑,既要有实用性、新颖性、学术性,又要兼顾趣味性、知识性和题材的多样性,更重要的是所选材料的内容应与经管学科相关。除个别文章外,本书的全部文章几乎均出自2005和2006年的国外专业出版物,希望为研究生入学考试、就业面试及工作需要奠定良好的语言基础及必要的知识储备,并且可以通过领略国际级经管大师经典文献借鉴英语经管类学术期刊的学术论文,了解学术论文的基本结构与思路。
1. Who’s Afraid of the Big, Bad Blog ?
2. The Prescription for Efficient
3. A Healthy Way of Thinking
4. Green Youth and Academic Colours
5. All in a Day’s Interview
6. The Next Generation of MBAs
7. Ainu, Shop
8. An Internet Entrepreneur’s Dotty Idea Pays Off
9. Outlook: Time to Undo the Merger?
10. The Blue-Colhr CEO
11. The Coming Drug Bust?
12. The Seats of Power
13. Let’s Make a Deal
14. Digital Hygicnc for the Holidays
15. Coming to America
16. Be Aware of the Fraudster’s Trade
17. World Executive Summmy--What Could Derail the Current Expansion?
18. Will Germany’s New Government Make a Difference for Its Economy?
19. Brown to Seek f lbn Windfall from Banks
20. Inequality Could Threaten Rising Prosperity
21. Economic Outlook: Polls Apart, Germany Is on Top
22. Reuben Brothers Keep Their Feet on the Grotmd
23. Destruction That Is Creating a Better America
24. An Interview with N. Gregory Mankiw
25. Parent-onomics 101
26. The Reality of Markets
27. Why Is Economics So Boring?
28. The Price Is Right
29. The Thing Itself
30. Peter Drucker’s Legacy
31. Custamers, Employees Come First for Many Female Executives
32. Global Poverty Needs a Global Answer
33. Finding Better Solutions Faster
34. Presentation Skills
35. The Key to Perfect Presentations
36. Problem Solving
37. Are You Creative?
38. Ten Ways to Watch Your Financial Weight
39. An Interview with Andrew Campbell
40. Enging Leadership
41. The Changing Face of the Chinese Executive
42. ’he Strategic Conundrum
43. Cross-border Negotiation: the Most Important Business Skill You Can Possess (226)
44. The Adaptivc Corporation
45. A Delicate Balance between Risk and Reward
46. Mastering Uncertainty
47. Knowledge Is Today’s Capital: an Interview with Thomas A. Stewart
48. An Interview with C.K. Prahalad
49. Co-creating Unique Value with Customers
50. Stretching Strategic Thinking